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Think Different: the two-word philosophy behind every project we make
A rainbow Apple tattoo and the phrase Think Different. Here is how that idea shapes every creative decision at Purple Donut Studios.
A rainbow Apple tattoo and the phrase Think Different. Here is how that idea shapes every creative decision at Purple Donut Studios.
My only tattoo is a rainbow Apple logo with the words "Think Different" beneath it. I got it because the phrase, not the brand, stuck with me in a way that most ideas don't.
Think Different wasn't really about computers. It was a brief for how to approach any creative problem: with fresh eyes, without assuming the conventional approach is the right one, with a genuine willingness to arrive at a different answer than everyone else would.
The video production industry has a lot of defaults. Certain shot types get used because they always get used. Certain formats become standard because they became standard. A lot of work gets made by reaching for what already exists rather than asking whether something better is possible.
That's not how we work at Purple Donut Studios. Every project starts with a real question: what does this specific client need, and what's the most effective way to deliver it? The answer isn't always unconventional, but it's always intentional.
Thinking differently doesn't mean being contrarian or chasing novelty. It means being willing to interrogate the brief, push back on assumptions, and stay curious about what's actually true for this client in this moment.
Sometimes that means a 30-second cut when everyone expected a two-minute video. Sometimes it means shooting on location when the client assumed studio. Sometimes it means reframing the whole story from a different angle.
At Purple Donut Studios, this shows up in the work. Not as a tagline, but as a way of operating. If you want a creative partner that asks real questions before picking up a camera, let's talk.
