We produce story-driven commercials for businesses that want to show up on screen with confidence. A dedicated crew, production-grade equipment, and deliverables ready for broadcast, web, and social.
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They come from a crew that knows what it's doing, a process that keeps things moving, and a production built to deliver more than one usable asset.
We shoot on 12K cameras with cinema lenses. Every frame is lit, framed, and captured the way it deserves to be. The Smithsonian, Warner Bros. Discovery, and growing businesses across Maryland have trusted us with their brand on screen. The equipment is there to serve the story.
Whether you're booking a two-person shoot or a full narrative production, you're getting a dedicated crew: director of photography, lighting, sound, post-production editor. Everyone who needs to be there is there.
Every commercial we produce delivers a 60-second cut, a 30-second cut, and 3-4 vertical social clips formatted for Reels, TikTok, and YouTube Shorts. You leave with a broadcast-ready spot and a content library, not a single asset you have to figure out how to repurpose.
You know what makes your business worth choosing. A commercial is how you show that to the people who haven't found you yet. We've worked with places like Brewer's Alley in Frederick to produce spots that capture the energy of a business and give people a reason to walk through the door. If you have a story, we can help you put it on screen.
Some projects call for more than a camera and a shot list. They call for a concept, a script, a point of view, and a crew that can pull it off. Think less "company overview video," more "something you'd actually watch on purpose." Straight Shot came to us for exactly that: a fully produced narrative commercial built from the ground up. That's what our narrative tier is built for.
We offer two tiers based on episode length. Both are produced to the same standard.
Book a consultationA two-to-three-person crew comes on location and captures your story through interviews and supporting footage. You bring the direction; we handle everything else.
Full concept development, scripting, and storyboarding, followed by a four-person production day. Can shoot on location, in studio, or both. For brands that want a commercial with a distinct point of view, built from the ground up.
Have a specific shot that calls for it? Drone photography can be added to either tier and scoped based on what the project needs. Need more than one day to tell the story? Additional shoot days are available. And if you need more cuts or formats beyond the standard deliverable set, additional deliverables can be added and priced separately.
Once you're booked, we schedule a pre-production call to lock in the details: shoot location, interview subjects, key messages, and logistics. For narrative projects, this is also where concept, script, and storyboard review happens. Nothing gets scheduled on set until we're aligned on paper.
The crew arrives prepared. We handle setup, direction, lighting, sound, and capture everything we need in a single, efficient shoot day. You focus on showing up well. We handle the rest.
Your footage goes into edit, where we shape the story, grade the color, and cut every deliverable in the package. We'll share a first cut for feedback, revise, and deliver your final files ready to go wherever you need them.
Let's figure out which tier fits what you're trying to do and build from there.
No. If you book a narrative commercial, concept development is part of what we do. We'll work through the creative direction with you during pre-production. If you have a direction in mind already, we build from there. Either way, we refine it together before anything goes in front of a camera.
On location at your business or a chosen site, in our studio in Frederick, MD, or both. Location is determined during pre-production based on what the concept calls for.
Video commercial projects typically wrap in one to three months from kickoff. Narrative commercial projects run two to four months, given the additional pre-production involved.
The video commercial tier is built for brands that have a story to tell and want a professional crew to capture it. We come to you, interview subjects and b-roll, and deliver broadcast and social cuts. The narrative commercial tier adds concept development, scripting, storyboarding, and a larger crew for brands that want a fully produced spot with a distinct creative direction.
Yes. All final cuts are delivered broadcast and paid media ready. Social clips are formatted for Reels, TikTok, and YouTube Shorts out of the box.
