A brand film that cut their cost per lead

Their ads weren't showing what their gym was actually like

Jonny Slick and Chris Lewis built Straight Shot Training to make personal training feel less intimidating. It's a smaller, more intentional gym in a market full of big-box options. Their clients know the difference. Their ads didn't show it.

When they came to Purple Donut, they already had a script and a clear message. They needed a video that could run as a social ad, live on their website, and hold its own on a screen at Warehouse Cinemas, the local theater down the road.

One shoot day, edited for three very different screens

Purple Donut spent a single production day at Straight Shot. The interviews followed the script Jonny and Chris had prepared, and the team captured b-roll of the training floor as sessions happened, without getting in the way of the coaches or their clients.

The finished film was edited into versions for each destination: social ads, their website, and the Warehouse Cinemas screen.

A video they can put in front of every new prospect

After they replaced their existing ads with the new film, their cost per lead dropped. For a gym that grows through referrals and local visibility, that kind of measurable shift matters.

The number tells part of the story. The other part is simpler: Jonny and Chris now have something that shows people exactly who they are, before a prospect ever steps through the door.

Here's what Jonny and Chris had to say about working with Purple Donut: