Case study

Making pelvic floor health something people actually want to talk about

Dr. Mary Ellen Kramp had a book in progress, a full patient roster, and a clear vision for a podcast. What she didn’t have was a production operation behind it. Purple Donut Studios built the show from the ground up, and new episodes have dropped every single week since launch.

A specialist with a clear concept and no infrastructure to support it

Dr. Mary Ellen Kramp is a pelvic health physical therapist whose practice centers on postpartum care. The Postpartum Years is her weekly podcast: expert conversations about the physical and emotional realities of life after childbirth, hosted by someone who treats these issues for a living. Editing, hosting, distribution, social — none of it was in place, and without a reliable production partner, maintaining the consistency that actually grows a podcast audience would have been nearly impossible alongside everything else on her plate.

Built for a show with real guests and a host worth watching

Dr. Kramp frequently records with in-studio guests, so the setup needed to do more than sound good. We run a multi-camera configuration that keeps the space visually polished and makes guests feel ready to talk. For guests who join remotely, we use a tool purpose-built for podcast recording that captures high-quality audio and video on both ends, so the production holds regardless of where the guest is.

Every episode goes through full post-production before it’s published, and we manage hosting and distribution so the show reaches listeners wherever they already listen. Dr. Kramp books the guests and runs the conversations. We handle everything else.

Her personality is the content — we just make sure it travels

Dr. Kramp has a natural presence and a sharp wit. Some of her best lines land in the middle of a clinical explanation, which makes for genuinely good social content if you know what to pull. We run social media for the show, building each week’s posts around what actually makes her compelling to watch. The podcast and the social presence are built together: each episode generates content that extends its reach, and Dr. Kramp doesn’t have to manage any of it.

A show that ships every week

The Postpartum Years launched with no existing audience and no production history. It now releases a new episode every week, on schedule, building a dedicated following around a topic that genuinely needed a consistent voice.

See our work in action →

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